On August 24th, 2018, Shangri-la Institute was invited to a press conference to witness a remarkable moment: the release of the very first application of a 100% water-soluble sealing material in the global book industry. The conference was held by Phoenix-Hachette, in collaboration with Guangdong Proudly at Shunyi’s New Exhibition Center at the Beijing International Book Fair.
About 8 million tons of plastic are dumped into the ocean every year. If we don’t rein in these habits, by 2050, the weight of all that plastic waste in the ocean will exceed the weight of the fish there. In 2018, the theme of the United Nations Environment Program (UNEP) World Environment Day as was even set as “Beat Plastic Pollution”.
According to the Press and Publication Administration’s “Analysis Report of the Press and Publication Industry 2017”, the total number of books printed in China last year was 9.24 billion, of which plastic-sealed books accounted for 95%. Although this plastic film helps protect books, it greatly increases the burden on the environment from the publication process. The search is thus on for a more ecological solution.
Environmental protection and ecological education have always been a priority for Hachette-Phoenix Culture Development (Beijing) Company. Inspired by the hummingbird fable below, Ms. Xu Gefei, CEO of Hachette-Phoenix, tried to arouse public awareness of environmental protection through books. She believes that every one of us can contribute to a better earth, just like the little hummingbird from the story.
The hummingbird fable
A long time ago, a forest caught fire. All animals hurried away, and only the little hummingbird stayed. It took a few drops of water from the river with his mouth, then dropped them on the flame. After many trips, the other animals cried, “Hummingbird, are you crazy? It’s impossible to put out the fire with just a few drops of water. ”
“I know. But I’m doing my part.”The hummingbird replied calmly.
Thus, finding a tough and environmentally friendly new material to replace the traditional plastic film has become the priority for Hachette-Phoenix, and the water-soluble biodegradable material developed by Guangdong Proudly New Material Technology Corp. seems to be a perfect solution.
Since its establishment in 2005, Guangdong Proudly has been actively committed to the application of material innovation in the field of environmental protection. Its water-soluble biodegradable material reflects perfectly the concept of “reducing plastic, protecting the earth and caring for life”. This plastic-like material is very tough when dry, but softens rapidly in room temperature water, dissolves instantly in hot water, and completely biodegrades to release carbon dioxide and water in 180 days.
FLUSHABLE BIODEGRADABLE COLLECTION BAG
Thus two companies working in different fields have come together with a common vision for the planet and for humankind, and worked together to produce a new material called “film of life”, which is bound to transform the whole book industry.
“This Phenomenal Life” wrapped up with the water-soluble biodegradable material
For centuries, the development of science and technology has not only brought convenience to our life, but also increased the burden on the environment. If we don’t want to leave a garbage planet for future generations, we’ll have to radically change our daily consumption habits and refuse disposable plastic products.
Nowadays, publishers, material innovation companies, media people and environmental NGOs are all working together to exploring the path forward to a sustainable future. We, as an NGO working towards sustainability, feel obliged to set an example, advocate a green and healthy lifestyle, and spread the universal value of caring for life to the public.